Don't just listen. Understand.
Last week we were lucky enough to bring together some of our key clients to discuss our shared challenge of building valuable...
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Applied Influence Group - what marketeers can learn from military intelligence
Yesterday I had the pleasure of joining experts from Applied Influence Group (AIG) for a day’s training on influence. The snow-dusted HMS...
Cialdini's 6 principles of influence: Social Proof
I have always thought that using Social Proof as a reason to do things was a weakness. You were being a lemming, and we know what...
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