COVID-19 - A Case Study in Transformation
As we have seen an exponential increase in cases of infection of COVID-19 spreading across the world, so we have understandably seen...
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Cialdini's 6 principles of influence: Social Proof
I have always thought that using Social Proof as a reason to do things was a weakness. You were being a lemming, and we know what...
Social Proof & Terrorism
I must admit it's not often I agree with much that Alistair Campbell says but there was something in a recent tweet of his that chimed...
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